For a long time, television was linear and depended on an intermediary. This is the case with cable TV, satellite TV or IPTV: in all these cases, a provider offers content through its own infrastructure. If we take the example of traditional television, a cable operator installs the cables, and the user can then watch what the cable operator is broadcasting at that moment. The type of content as well as the times of broadcasting are and will always be dictated from above, in an arbitrary way. OTT - an abbreviation for over-the-top - completely overturns this system.

The Internet service provider has no control or influence, so OTT services are decoupled from the infrastructure provider. In order to enjoy streaming services, users need an Internet connection, and usually install an application offered by the OTT provider. With this application, they can access the desired content at any time. Total freedom!